![]() Ads for supermarkets show a male couple, with kid in tow, getting groceries. We can’t tell you how many times we have been half-watching commercials and hit rewind to make sure that was indeed a gay couple we saw in an ad that just played. Perhaps it’s because we have been watching way too much television for the past year, but we have been struck by the frequency and routine nature of LGBTQ+ representation in your run-of-the-mill linear TV advertising. The cynics among us like to focus on the July 1 reversion to the old corporate logos, but many of us are mindful of the fact that these yassified logos – even just for a month – are an enormous change from where we were not too long ago, when so few corporations were publicly recognizing this important month.īut corporations are reflecting LGBTQ+ issues not just one month a year. And at the end of June, the logos revert to their less colorful versions. Many of us have become accustomed to the fact that every June, with the calendar signaling LGBTQ+ pride month, we get the inevitable onslaught of corporate logos incorporating the colors of the rainbow flag.
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